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Why Your 'Ow Moments' Are Your Biggest Opportunity
Why predictable trust is a more powerful strategic goal than random acts of kindness. The "Surprise and Delight" Trap For the last decade, the design world has been obsessed with a single mantra: "Surprise and Delight." We’ve been taught that the goal is to create unexpected, magical moments. A free cookie, a quirky animation, a confetti burst when you finish a task. I get the appeal. It’s fun. It’s flashy. But it’s also a shallow and unreliable strategy. Why? Because "deligh
Designing for Trust: UX Lessons from Fintech
In finance, design is not about delight... It’s about trust. Trust is the real currency of fintech. You can have beautiful interfaces, smart algorithms, and the fastest onboarding flows, but if users hesitate for even one second before pressing “Confirm transaction,” you’ve already lost them. Over the years, I’ve learned that designing for fintech isn’t just about aesthetics or usability. It’s about psychology, risk perception, and the subtle signals that make people feel sa
Good UX Doesn’t Sell Itself, Part 2: Stop Asking “Do You Like It?”
In the first part of this story, we agreed that good UX needs a great narrative to survive. But what happens after you’ve told the...
“Mobile First” Is Not a UX Strategy. It’s a Dogma.
“Mobile First” was a useful constraint, a solution for a specific problem at a specific time. It is not a universal law of good UX. The...
What a Bear Taught Us About A/B Testing
Forget Your Personas, You Need a Bear… or The Honey Pot Method: Finding What Your Users Really Want Let’s Talk About A/B Testing. And a...
Good UX Doesn’t Sell Itself
There is a common belief in our industry, a romantic myth we tell ourselves: “ If the design is good enough, it will speak for itself. ”...
When the Real Enemy Isn’t the Deadline
Why projects fail even when the talent is right in front of you Deadlines are scary. Changing requirements can be maddening. Technical...
Design Should Serve, Not Seduce
Apple’s Liquid Glass UI is beautiful. But is it usable? A critical look at when elegance gets in the way. All that is gold does not...
GenAI is not here to replace you. Unless you resist evolving.
A personal take on GenAI, fear-driven narratives, and why adaptability, not hype or panic, will define who stays relevant in the age of intelligent tools.
We designed it, but it never launched.
A candid look at why some features never make it to production—and why that’s not always a failure. Sometimes, not shipping is the smartest design choice.
Good UI is Like a Pretty Face. What About Great UX? That’s a Good Conversation.
The other day, I was in an interview when one of the most classic (and still powerful) questions came up: “How would you explain the...
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