Zeren Group – Holding, Financial Consultancy, and REIT Websites

Role: UX & UI Designer

Agency: Project House - HAVAS

Design & Publish Year: 2018 - 2019

In 2019, I was responsible for the UX and UI design of three interconnected websites for Zeren Group: the main holding site (ZerenGroup), their financial consultancy division (ZerenMM), and their real estate investment trust (ZerenGYO). Each site was crafted to reflect a unique identity while maintaining consistency across the broader brand ecosystem.

The challenge was to deliver a cohesive experience for three different business arms, each with its own structure, target audience, and content needs. I developed a modular design system that allowed visual harmony, responsive adaptability, and efficient development. The mobile-first approach ensured accessibility across all devices.

By carefully balancing corporate professionalism with clear information architecture, I aimed to reinforce trust, support user exploration, and modernize the group’s online presence.